Most websites on the internet today ask for an email address regardless of whether or not you have an account on that platform. Many also block access to incentivize the purchase of higher-level features. I personally refuse to pay into sites unless obligated by the university for one of my classes. I find that email would be so much more valuable in my communication if it wasn’t full of ads from these sites.
I have two accounts: a personal and a school. My personal is for receipt managing and password recovery. I use my school email as professionally as I can. Customizing address bars and filling out a Google profile can help. This won’t stop companies from sending dumb ads though. It seems almost impossible to avoid using my accounts for sites that will inevitably send spam or junk links.
There are a couple of ways to combat this. Make sure you are unsubscribed from mailing lists and keep your eyes open for little checkboxes when you sing up for stuff. Report spam and delete as many useless threads as you can. The better you can clean up your inbox, the more likely you are to see important messages. Most companies have employees register for a business account. I think that having this option available can increase the effectiveness of an email by letting users separate their personal lives form the private, but I almost guarantee that even those accounts will get plenty of spam if you’re not careful.
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