I don’t use twitter. I have nothing against the site, but there are finite platforms a person can be active on before you start to neglect what you already use. That number is about 4. Twitter is undoubtedly popular though. As Jason McDonald points out, it can either be a great way to market or a complete waste of time. The most important metric is how effective a tweet is.
If no one is listening, there’s no point investing a lot of time or energy into the platform. Twitter is full of “noise” in the same way that Facebook is full of distant relatives complaining about politics. The way McDonald frames it, Twitter is more of a blog format. I took a pause here because I couldn’t help but laugh at the mental image of Donald Trump writing a blog.
There are ways to give feedback like most other platforms today. The names might change, but a user can still comment (tweet) and share (re-tweet) other peoples content. The character count of a tweet helps to streamline the format while also limiting the amount of information each post can give. This means that tweets can come off as noise because of their volume.
What does this mean for businesses? Ads are short and responses are shorter. It would be really easy for people to miss things if they aren’t paying attention. Maybe that’s why companies like Wendy’s try to joke with customers and other brands. Attracting attention and retaining interactions is at the heart of the platform. If you use Twitter, I’d love to know what you think of it. Maybe I’ll realize I’m missing out.
I did not use Twitter until a few months ago. I felt completely overwhelmed with just Instagram and Snapchat. Now I have added Facebook, Twitter, and LinkedIn to that mix, so I did not help myself. I agree with the fact that Twitter is very noisy. Half of the things on my feed I scroll by and do not even read. I think a lot of it is because we can see what the people we follow like, retweet, and comment on. That is just how the platform works.
ReplyDeleteI think that I'm the sort of person that likes to see all of the content from people I follow. This is reasonable for platforms like Instagram, but on Twitter, all of the content is just overwhelming. I also find it deterring that Twitter is so negative..
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